Here's a festive holiday label I'm working on for Santa Cruz Mountain Brewery.

I was asked to submit a design for the Strawberry Fields Forever road bike ride in Santa Cruz. Inspiration came from an old album cover (sent to me by one of the event coordinators)of Herb Albert & The Tijuana Brass. Cover features a woman covered in whipped cream. My version is a pin up girl in road bike wear with strawberries all around her. The event is known for serving up allot of great food and of course, strawberries!